V-Div N’ P-Stoy

When a local daily announced that Maloof Sports & Entertainment might be partnering with Universal Music’s giant Interscope/Geffen/A&M unit to launch a new record label, the first question on local music fans’ minds was: “What’s the Kings connection?” The new label’s April 1 debut release answers that query. Vlade Divac and Predrag “Peja” Stojakovic may not jump to mind as obvious MCs, but on this joint—co-produced by the Neptunes, Timbaland and Pat Sajak—the duo shines, especially when rapping in their native Serbian over a bank of looped kazoos playing the “Folsom Auto Mall” theme while Paris Hilton and Tara Reid (both of them regulars at the Maloofs’ Palms Hotel and Casino in Las Vegas) moan, “I like it!” seductively in the background. A cover of Domenic Modugno’s 1958 hit “Volare” also shines.