The new Emerald City
California is only just starting to create the new world of legal cannabis.
Entrepreneurs are seeking different ways to cash in—tech solutions for the fast-changing industry, tourism start-ups, home delivery services and many other ventures.
Regulators are trying to figure out how to protect the public without raising the costs of doing business too high and driving people back to the black market.
And consumers have ever-more choices in products and how and where they use cannabis.
With so much at stake, there will be many twists and turns on the green path ahead. SN&R will be watching and writing about cannabis in this 420 Issue and every week.