It’s not Turkish, all right?

When a customer called this coffee “Turkish,” the barista corrected her: This is Armenian coffee, or sourj, made in a long-handled jezve cup with unfiltered grounds. Unlike some Turkish coffees, this comes pure, without cinnamon, cardamom or sugar—just a strong-ass brew. The Hi Coffee ($3) boils in a jezve over heated sand, and the barista gives it a good twirl. The result? A bright, light brew that jolts you with caffeine. If you’d like to sleep at night, don’t drink the dregs—or call it Turkish. 10923 Olson Drive in Rancho Cordova, (916) 877-8844.