Ideal Bite: A Sassier Shade of Green

Co-founded by an urban rooftop-garden designer and a sustainable-business consultant, Ideal Bite provides tips for the conscientious consumer. It caters to the socially/environmentally/politically minded, but not necessarily the granola-munching, tree-hugging crowd. The site promotes “values-based consumerism” while denouncing—and successfully avoiding—negativity or a holier-than-thou attitude. Sample articles include “In Vino (Should be) Veritas—Organic Wine,” and “‘Natural’ Cigarettes: You’ve Come a Long Way, Maybe?” The site archives articles, and readers can sign up for a pithy daily tip on conscientious living for the average Joe or Jane—everything from how to reduce home energy consumption to choosing coffee companies that help rather than harm the farmers on whom they rely.