Desperate times and flavors
The social scientists over at the California Milk Advisory Board last week released a survey declaring rocky road as the flavor that “best describes the city” and residents of Sacramento.
Rocky road? Not Neapolitan? Not vanilla? “I think it’s because Sacramento is kind of nutty,” said Margot Bookspan, spokesperson for the board. “But it also has a soft, fluffy side.” Indeed.
Maybe folks are feeling rocky road for the same reasons they did 80 years ago. According to the historians at Dreyer’s Grand Ice Cream, the flavor was invented in Oakland in 1929 by William Dreyer, “to give folks something to smile about in the face of the Great Depression.”
