A.k.a. Hella Swanky Week

Design by yennie zhou

I wear pajama pants, baggy hoodies and ugly white tennis shoes. In public. In other words, I could probably benefit from professional style advice. Thankfully, Sacramento Fashion Week—which begins this Sunday, February 24, and lasts through Saturday, March 2—is full of people who are hella qualified to comment on sartorial matters.

Now in its seventh year, the annual soiree has grown from just a single event into a weeklong celebration showcasing local designers, models, modeling agencies, photographers, fine artists, and hair and makeup artists. Its mission is to encourage networking within the fashion and student communities, and also to stimulate the local “fashion economy.”

design by vasily vein

Highlights include a forum with college students and industry professionals (6 p.m. on Monday, February 25; at Sacramento State University’s University Union, 6000 J Street); a hair-and-makeup workshop offering tips and showing off the latest trends (11 a.m. on Wednesday, February 27; at Allure Salon & Spa, 815 16th Street); and a pair of designer showcases featuring the works of 18 students and professionals, including Janelle Cardenas, Maisha Bahati and Monica Buo (7 p.m. on March 1, and March 2; at the Elks Tower Ballroom, 921 11th Street).

There’s also a launch party, after-parties, workshops, film showcases and VIP receptions. Several events are free and open to the public, while others require paid admission. The whole thing benefits the Junior League of Sacramento, whose mission is to promote volunteerism among women in Sacramento. For more information, including a complete schedule and description of events, call (916) 572-6787, or visit www.sacfashionweek.com.

Design by PLDM