Win for youth charity

On Tuesday (Feb. 16), the Boys & Girls Club of the North Valley received a fat check for $20,000 from Rite Aid, through its recent Big Hearts Give Challenge, which highlighted the local nonprofit and generated donations through the store’s KidCents program.

Customers who shop at Rite Aid with their wellness+ with Plenti cards have the option to choose a youth-oriented charity through KidCents (kidcents.riteaid.com). Then they can round up any purchase and earmark their change for that charity.

“Our Big Hearts Give Challenge was a fun way for KidCents charities to earn a donation for their organization while raising awareness about the valuable work they are doing and expanding their donor network,” Ken Martindale, president of The Rite Aid Foundation, said in a press release.