Social (media) animals

With one exception, American women use social media websites at a higher rate than men, a recent Pew Research study finds. Of adult female Web-users, 76 percent are on Facebook, compared to 66 percent of males, while Twitter (18 percent/17 percent), Instagram (20/17) and Pinterest (33/8) have similar female/ male percentage splits. However, Pew found that 24 percent of men are on LinkedIn, compared to 19 percent of women.

Every major social media website has experienced an uptick in users since December of 2012. Now, 73 percent of online consumers use at least one social media channel and 42 percent use more than one.