Better to rough it

Many folks behind environmental initiatives are increasingly concerned about their own behinds.

More specifically, enviros have learned that soft toilet tissue is much harder on the Earth, as the product is derived from millions of trees, including Canadian old-growth forests, reported The New York Times.

Toilet paper is also processed from recycled material, but not the ultra soft stuff. Silky tissues reportedly get their texture from standing trees.

Americans are the largest consumers of toilet tissue and the biggest offenders when it comes to using eco-unfriendly products. Products comprising 100 percent recycled fibers amount to only 2 percent of the entire market.